Preserving Tradition in a Gentrified Cycling World
As another eventful week unfolds at Ellis Briggs, I find myself reflecting on the delicate balance between preserving our rich cycling heritage and navigating the modern cycling landscape. This duality is evident in every frame that leaves our workshop and in the evolving patterns of the cycling world. Before diving into the stories and happenings from our workshop this week, I’d like to talk about an interesting article I came across that explores the gentrification of cycling—a theme that resonates deeply with our philosophy here at Ellis Briggs.
The Gentrification of Cycling
In the article titled “How Did Cycling Become So Gentrified?” by Steve Thomas, there is a fascinating discussion on how cycling has transformed dramatically over the years. The cost barrier has climbed so high that many potential cyclists are now struggling to gain entry into this sport. While cycling was once a working-class pastime, accessible and affordable, it has morphed into what some call “the new golf”—a sport dominated by those with significant disposable income. Manufacturers introduce expensive innovations, and high-end brands raise the entry-level price tags to dizzying heights.
Here at Ellis Briggs, we appreciate the art and history of cycling. Our focus is often on making meaningful, personalised connections with our clients, offering bespoke frames and restoration services that honour the legacy of classic steel bikes. It’s why our work feels especially pertinent in today’s climate, where so much of the cycling world rushes toward the newest tech and ever-rising price tags.
Reflection on 2024: Looking Back and Moving Forward
In last week’s blog post, “Reflecting on 2024: Challenges, Lessons, and Plans for 2025“, I delved into the challenges and learnings of the past year. It has been a journey of perseverance—juggling the day-to-day operations of a nearly 90-year-old business and honouring the tradition of high-quality craftsmanship. Despite the pressures, this year has solidified my commitment to preserving the heritage of Ellis Briggs, a sentiment that echoes in the frames we build and restore.
Inside the Workshop: This Week’s Highlights
Every week, a number of frames head to the paintshop to receive their final touch—a period-accurate respray, a custom shade, or sometimes just a meticulous standard restoration. Read more about our Resprays & Renovations.
This week has been bustling with activity at our workshop, each frame telling its own story and adding to the greater narrative of our craft.
Upcoming Events and Seasonal Thoughts
As we move through the festive season, we’re currently enjoying our Christmas & New Year Holiday, which runs until January 4th. This is a time to reflect on the past year and to prepare for the new challenges and opportunities 2025 may bring. It’s a period filled with warmth, joy, and the spirit of giving—something we hold dear as we continue our work of crafting and restoring beloved bicycles during this festive season.
Whether it’s a vibrant new paint job or a meticulously designed custom frame, each project is a gift in its own right, crafted with care and precision to bring joy and lasting memories to its owner. We’re excited to continue this journey with you in the coming year.
Wishing all our clients and friends a wonderful holiday season and a joyous start to the New Year!
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